Deborah Afolabi
Product Designer
Lagos, NG.About
Impact-driven Product Designer with a strong focus on Web3 and e-commerce platforms, excelling in end-to-end product design from concept to launch. Proven ability to architect scalable design systems, conduct comprehensive user research, and translate insights into compelling, user-centric experiences. Adept at leading cross-functional collaborations within Agile environments, consistently delivering high-fidelity prototypes and driving measurable improvements in user engagement, operational efficiency, and securing critical funding.
Work
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Summary
Led comprehensive product design initiatives for a Web3 email platform, focusing on user experience, design system development, and cross-functional collaboration to drive product launch and secure funding.
Highlights
Spearheaded end-to-end product design for Mydefimail, a Web3 email platform, guiding it from concept to Minimum Viable Product (MVP) across critical user touchpoints including onboarding, inbox, message encryption, settings, and dashboard screens.
Developed and implemented a comprehensive design system in Figma, incorporating reusable components, typography scales, and UI tokens, which accelerated development handoff and reduced design inconsistencies by over 40%.
Executed in-depth user research and competitive analysis, directly informing key UX decisions that resulted in a 25% faster user flow from homepage to checkout during testing.
Fostered close collaboration with blockchain engineers and Product Managers within weekly Agile sprints, translating user insights into impactful feature updates and contributing to the successful launch of a functional MVP two weeks ahead of schedule.
Crafted compelling interactive prototypes and investor-facing pitch mockups, instrumental in securing early-stage funding and significantly boosting stakeholder confidence in product viability.
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Summary
Designed and optimized a Web3 platform's user experience through scalable design systems, targeted user research, and high-fidelity prototyping, enhancing UI consistency and user engagement.
Highlights
Engineered a scalable design system in Figma, drastically reducing UI inconsistencies by 90% and accelerating developer handoff efficiency by 40%.
Led targeted user research with crypto traders and token creators, pinpointing critical pain points and optimizing the token launch flow, resulting in a 30% increase in successful submissions post-MVP.
Designed and prototyped over 40 high-fidelity screens, encompassing dashboards, launch forms, token analytics, and trading interfaces, optimized for seamless experiences across mobile and desktop.
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Summary
Led the end-to-end design for an e-commerce mobile app, delivering a responsive prototype and contributing to its acceptance into a startup accelerator.
Highlights
Directed the end-to-end design of Styloza, a fashion e-commerce mobile app for young generation users, delivering over 50 high-fidelity screens and a responsive prototype within 6 weeks.
Established a robust component-based design system in Figma, enhancing design consistency and reducing developer handoff time by approximately 35%.
Developed interactive prototypes and intuitive user flows, effectively utilized in investor pitch decks and stakeholder presentations, which significantly contributed to the app's acceptance into a local startup accelerator.
Partnered closely with two front-end developers to ensure precise UI implementation, achieving a near pixel-perfect MVP delivery within the aggressive target timeline.
Education
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Bachelor of Science
Science
Courses
Rigorous coursework focused on developing strong analytical and problem-solving skills.
Cultivated research and critical thinking skills, directly applicable to advanced user research and user experience strategy.
Executed independent projects and presentations, refining communication abilities and fostering user empathy.
Languages
English
Fluent
Skills
UX/UI Design
User Experience Design, User Interface Design.
Design Thinking
Wireframing
Prototyping
Responsive Design
Mobile Design
Design Systems
Component-Based Design, UI Tokens, Scalable Systems.
User Research
Competitive Analysis, Qualitative Research, Quantitative Research.
User Personas & Journey Mapping
Usability Testing
Agile Workflows
Agile Methodologies, Scrum.
Figma
Figma Design Systems, Figma Prototyping.